Instagram research · inside Claude

Give Claude eyes on
what’s working in your niche.

ScrollScanner lets Claude search Instagram, watch the reels with a vision model, and hand you the exact formats, creators, and hooks breaking out in your niche — sourced and verified, not guessed.

Start free — 50 creditsHow it works
No credit cardVerified by a vision modelClaude Code, Desktop & web
Find reels that are a single cut with words on screen, advertising trades software.
scrollscanner · find_reels — watching 9 candidates…
@fieldserviceguy — “Stop quoting jobs from your truck”112× · verified ✓
@tradestacksoftware — “One screen. Every job.”41× · verified ✓
@hvacmillionaire — “This app runs my whole crew”18× · verified ✓

Each match watched and confirmed: single cut · on-screen text · advertising software for the trades.

$ claude mcp add --transport http scrollscanner https://mcp.scrollscanner.com/mcp

Then type /mcp in Claude Code to sign in — a browser window opens, no API keys to paste.

No credit card · 50 free credits · sign in with your ScrollScanner email when Claude asks

Know exactly what’s working in HVAC.dog training.med spas.EV ads.real estate.trades software.

Any niche, any format, anything relevant on Instagram — if it’s breaking out, Claude can find it, watch it, and tell you why it works.

Add to Claude — free
What Claude can do with it

Research an entire niche.
Down to the exact cut.

“Fast montage of cars — EV-launch-ad vibe.”
6 candidates watched4 verified ✓

Search by format, not keywords

Describe the reel you want — “single-cut talking head, on-screen text, advertising trades software”. A vision model watches every candidate and only true matches come back, each with the reason it matched.

@smallshop — 2.1M views700× median
@bigbrand — 900K views0.8× median

Ranked by breakout, not follower count

Everything ranks by outlier score — a reel’s views against its own account’s median. A 700× breakout on a small account beats a dud on a huge one, so you learn from formats that actually travel.

@dogtrainerdailybest 96×
@caninecollegebest 44×
@pupsandlogicbest 21×

Find the creators to watch

Surface the accounts behind the breakouts in any niche — followers, median views, best outlier, and example reels — so you know exactly who to study, benchmark, or partner with.

“Stop doing this on every job”
Contrarian / STOP hooktrend

Steal hooks that are proven to work

Every winning style comes with the verbatim hook driving it, plus a curated library of battle-tested hook formulas — so Claude can turn “what’s working” into lines you can actually shoot tomorrow.

The hidden-gem play

Find the micro-influencers
quietly moving your niche.

Because everything ranks by outlier score, ScrollScanner surfaces the tiny accounts punching way above their follower count — hyper-niche creators with a small but devoted, tightly-targeted audience that follower-count tools never see.

These are the people shaping the exact buyers you want — often before they even realize they’re influencing anyone. Find them first, to study, benchmark, or partner while they’re still undiscovered.

Find your niche’s hidden creators
scrollscanner · discover_creators — micro-niche
@quietbackyardbees · 3.1k followers214× median
@onewomanwelds · 5.6k followers88× median
@thegriefgardener · 2.4k followers132× median

Small accounts, outsized pull on exactly your audience — invisible to anyone sorting by follower count.

Three steps

Live in Claude in under a minute.

$ claude mcp add scrollscanner …

1 · Add ScrollScanner to Claude

Paste the one-line command in Claude Code, or drop our URL into Settings → Connectors on Desktop & web.

signed in as youlinked ✓

2 · Create your account

Sign up free in seconds — no credit card. When Claude asks you to sign in, use the same email and your credits connect automatically.

“What’s blowing up in HVAC right now?”

3 · Ask away

Your 50 free trial credits are ready. Ask in plain language; Claude picks the right research tool for the question.

Once it’s connected

Just ask, in plain language.

→ Find single-cut reels with on-screen text advertising trades software.
→ Show me montage-style car reels — the vibe of an EV launch ad.
→ Who are the breakout dog-training creators this month?
→ Find micro-influencers in composting — small accounts, obsessed audience.
→ What hooks are med-spa reels using to blow up right now?
Add to Claude — free

FAQ

What is ScrollScanner?
A connector (an MCP server) that gives Claude live research access to Instagram. Once added, Claude can search reels in any niche, watch candidates with a vision model, rank them by what genuinely breaks out, surface the creators behind them, and extract the hooks driving the views — all from a plain-language ask.
How does format search actually work?
You describe the format in plain English — “single-cut talking head with on-screen text advertising trades software”. ScrollScanner pulls candidate reels from Instagram, then a vision model actually watches each video and only returns the ones that truly match, each with a one-line reason why. No keyword-coincidence results.
How do you rank what’s “working”?
By outlier score: a reel’s views divided by its account’s own median views. A 700× breakout on a small account outranks a mediocre post from a huge one — that’s the honest signal of a format that’s working, not just a big following.
Can it find micro-influencers in my niche?
Yes — it’s one of the most powerful things it does. Because results rank by outlier score rather than follower count, ScrollScanner surfaces tiny, hyper-niche accounts whose reels vastly outperform their size. These micro-influencers have small but devoted, precisely-targeted audiences that follower-count tools miss entirely — often the people quietly shaping the exact buyers you want to reach, before anyone else has noticed them. Ask Claude to find the breakout creators in your niche and you’ll see them, followers, median views, and best outlier included.
Do I need to hand over my Instagram login?
No. ScrollScanner researches public Instagram content through a managed data provider. Your account, your login, and your audience are never touched.
Which Claude apps does it work with?
Claude Code (one-line command), and Claude Desktop & web via Settings → Connectors → Add custom connector. Any MCP-compatible client works.
What does it cost?
You start with 50 free credits — no credit card. Credits are spent per result you actually get: a listed reel or creator is 1 credit, an AI-analyzed style reel is a few credits, and a vision-verified format match — where Claude watches the video to confirm it fits — costs the most. You only pay for results found, so a search that turns up nothing is free. Top up any time from the dashboard.

Start free.

Fifty credits on us.

Add the connector, sign in once, and ask Claude what’s working in your niche before you spend a dollar.

Start freeSee the setup
scrollscanner · summarize_styles
Style: POV job-site walkthroughtrend
Style: cost-breakdown talking headtrend
Style: before/after timelapseemerging

12 breakout reels · 3 styles · hooks extracted verbatim

No credit cardLives inside ClaudeVision-verified resultsOutlier-ranked, always